Another common method for purchasing overseas products is through Daigous, an agent who travels overseas to buy products in person. Tmall is an e-commerce platform for Chinese and international businesses to sell goods to consumers in Mainland China, Hong Kong, Macau and Taiwan. When deciding to sell on the Tmall platform, you should remember to register your trademark. In 2017, more than 40 percent of consumers buy three times or more, and 17 percent buy more than five. • Sell-Out Rate The primary plausibility for Foreign Merchant is to open a lead store if they are trademark brands. By founding Tmall Global, Alibaba opened the Chinese market to Western brands. ), For Commission-Based Model (Operating agent on behalf of a brand) Considerations: Stores opened by offline chain supermarkets, marketplaces, online B2C website brand trademark owners, or exclusive entities directly authorized by the trademark owners on Tmall Global. • Customer Relationship Membership Loyalty Program / Returning Customers. You can choose the right cooperation models to start your business. • Consistent increase in unpaid traffic and daily sales In 2008, Taobao, Alibaba's C2C marketplace, spun off Tmall … In principle, the brand flagship store can only sell goods under the corresponding brand. To open a flagship store on Tmall Global the products shall have the relevant trademark registrations in Hong Kong. The Alibaba group of websites – which consists of Tmall, Taobao and Aliexpress – completely dominates the e-commerce space in China with 58.2% market share. Currently, Tmall Global has 20,000 international brands across 77 countries and regions, more appealing and accessible to niche, small- … • Store traffic and volumn of purchases and transactions are metrics that should be just as important as sales targets Brands could also use non-Cainiao services such as DHL, FedEx, etc. TOF as the consignment solution is cheaper than opening a Tmall Global store, and it comes with less risk. For Tmall or Tmall Global, China and Hong Kong trademark applications are required, respectively. The goods they sell can be traced back to the class-35 trademark holders of the store brands and the brand owners of the goods. The Tmall Global Ecosystem allows two paths for companies to drive sales and introduce products and build your brand: 1) the self-managed B2b Flagship Model, and 2) the Tmall Overseas Fulfillment (TOF) supplier model. As the leader of the CBEC in China, Tmall Global has a great potential for development and innovation. Tmall Global was officially launched in 2014 and is committed to providing domestic consumers with direct overseas imported goods (Cross border e-commerce). In general speaking, Tmall Global helps brands enter the Chinese market through cross-border e-commerce channels with limited regulation requirements and a minimum quantity of sales. Up to now, there are 17 national pavilions on Tmall Global. Tmall Global does not authorize any institution as the agency for the recruitment of merchants temporarily. TOF is a clever solution for smaller brands authorizing a smaller budget. Alibaba group officially launched it on February 19, 2014. @2020 Cosmetics Bridge.com all rights reserved. Compared with  2015, the number of consumers of Tmall has increased 3 times in 2017, as well as the purchase frequency. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. For Logistics Distribution, Tmall Global requires the merchant to complete the delivery within 120 hours and for the product to arrive within 14 working days. Save my name, email, and website in this browser for the next time I comment. Private brands or the brands of which the trademark owners directly provide exclusive authorization will be considered Brand Flagship Stores on Tmall Global. Four logistics solutions are available to help overseas sellers import their products into China, all of which are provided through Cainiao(Alibaba’s data-powered logistics service): Brands pre-ship goods to Cainiao warehouses in China in anticipation of customer’s orders. Tmall.com (Chinese: 天猫; pinyin: Tiānmāo), formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group.It is a platform for local Chinese and international businesses to sell brand name goods to consumers in Greater China.It has over 500 million monthly active users, as of February 2018. on: function(evt, cb) { If you wish to gain business from the domestic market via Tmall, you will need to have the business registration, otherwise you can only consider Tmall Global and trade on the platform cross border. While they are constantly searching for new vendors, the world is a large place and getting in contact with them can bring your brand to their attention and give you a chance to receive an invitation to the platform. Trademark for the brand. It is a platform for Chinese consumers to buy domestic goods. This website uses cookies to improve your experience while you navigate through the website. Only companies located outside of China can use Tmall Global. The more important access to information opens their mind to others countries. On one hand, they want to show their purchasing power; on the other hand, better product quality is also an incentive they pursuit. Tmall Global is a cross-border marketplace that debuted in 2014. It can be set up on Tmall China or Tmall Global. This site uses cookies to provide you with a great user experience. Stores opened by offline chain supermarkets, marketplaces, online B2C website brand trademark owners, or exclusive entities directly authorized by the trademark owners on Tmall Global. https://rule.tmall.hk/rule/rule_detail.htm?spm=a2231.7837203.0.0.GaJwnD&id=8942&tag=self. Logistics information must be trackable throughout the length of the process. The brand owners can manage the flagship store by themself or through the help of a Tmall store operation Partner(TP). However, both Taobao and Tmall have gradually been notorious with lots of fake products. Since then, more national pavilions have appeared on Tmall Global one after another. Brands ship goods directly from country of origin to the consumer. We also use third-party cookies that help us analyze and understand how you use this website. This is the fastest and most cost-effective delivery option (max. • GMV The platform also requires that you have the trademark right of the products sold, sell to consumers outside China and have a good reputation. These cookies do not store any personal information. Pos… It is a platform for Chinese consumers to buy domestic goods. This type of store is for invitation only. We help brands expand to China by building awareness, acquiring leads and generating sales. Priority will be given to overseas famous entity shopping places/B2C websites and overseas renowned brands which have not entered the Chinese market. This type of store can be launched through invitation only. Only brands with a trademark such as ® or TM can have a flagship store. By using CosmeticsBridge, you accept our. Alibaba Tmall is an extension of Taobao marketplace, focusing on brand products in China. There are mainly three business models to choose from. In the Flagship Mel, vendors build their branding and marketing by introducing their brand and product variety. The consolidated order is air-shipped to China and then delivered to end consumers (max. WordPress Download Manager - Best Download Management Plugin, In Mainland China (Subsidiary or distributor). Most products will have a much higher price than their original price, and Tmall customers are accustomed to and willing to pay these higher prices. The amount of annual fee is based on A-level categories and it is divided into two rates: RMB 30,000 and RMB 60,000. • Minimum purchases that must be met per shipment or month It allows international brands to sell products under the Cross-border Trade policy which can be free from large time and cost consuming to overcome legal regulation barriers. What is Tmall? { The goods sold on Tmall Global are produced initially or sold overseas and imported legally. • How to increase repurchase rates and conversion rates of sales. • Guidelines of various regulatory and compliance standards that need to be met by the distributor for the brand to choose the distributor as their authorized reseller Stores opened by offline chain supermarkets and marketplaces that operate product categories of a single industry (such as clothing, maternal and infant supplies, beauty products, personal care products, etc. In response to the country ’s large import strategy and meeting the growing user demand, Tmall Global announced that it will continue to increase investment to achieve import coverage in more than 120 countries and regions within 5 years Commodities expanded from 4000 categories to more than 8000 categories. Businesses must be settled outside of mainland China by qualified corporate entities with overseas registered trademarks, overseas retail qualification, good reputation in foreign countries as well as good operating conditions.Tmall Global differs from Tmall China in the way that it allows foreign brands to enjoy the gigantic Chinese market without having an actual presence in China. The portal allows foreign companies to sell their products directly to Chinese consumers without having a dedicated e-commerce presence inside Mainland China (which the Local portal requires). ), online B2C website brand trademark owners, or entities with direct first-level authorization from the trademark owners on Tmall Global. Attraction webpage for application procedures and appropriate charge descriptions be considered brand flagship stores on Tmall only... Corresponding brand or through the help of a Tmall Global is all about selling authentic high! 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